Invitation-Only Mastermind
The Fastest Way To Grow
The Profit At Your Gym
This Year
A mastermind for gym owners — by gym owners. Simple. Profitable. Fun. Built to help you simplify the business, maximize profit, and actually enjoy life while doing work you love.
Apply For A Spot
Here's the deal
Less Work. Less Stress.
Less Overwhelm.
More Freedom. More Money.
More Fun.
Your business is the vehicle to help you live a great life. SPF turbo-charges that vehicle — so you have the freedom and prosperity you deserve.
The purpose
What SPF Is Built To Give You
01
Financial Success
It's not uncommon for members to tell us they have more money in their business checking account than they ever had before. Freedom of money is the first step to a life of freedom and purpose.
02
Speed
You could probably get where you want to go on your own. SPF gets you there 5-10x faster — because we've been doing this for 15 years and have already seen pretty much everything the gym business will throw at you.
03
Clarity
Who to hire. When to expand. What to raise prices on. The big decisions get smaller when you have a support system around you — and the second-guessing stops.
From the people you already trust
“A go-to guy for fitness business.”
“I've watched Vince develop first an amazing business and then second, a niche as a mentor and business coach. Vince is rapidly becoming a go-to guy for fitness business info.”
— Mike Boyle
“One of the best fitness business consultants in the last 20 years.”
— Thomas Plummer, Founder, NFBA
Three types of gym owners join SPF
Is This You?
The Trapped Operator
You're frustrated by how much you're working and feel trapped by the business. The gym owns you — not the other way around.
The Underpaid Owner
The revenue is there. The take-home isn't. You know you should be bringing more home from a gym that does this volume — and you can't figure out where it's leaking.
The Next-Level Owner
You're already doing very well. You just want the next level — faster — and you're tired of figuring it out alone.
What makes SPF different
Not Like The Other
Coaching Groups
01
Built by a Gym Owner, For Gym Owners
Vince ran his gym for a decade — hitting seven figures for most of those years — before he ever coached another owner. Everything inside SPF has been tested and proven in a real gym before it gets taught to you.
02
Built for the Long Haul
Most coaches brag about a 343-lead month. Where's that same gym five years later? SPF members get long-term results — the kind that change lives and pay you for decades, not weeks.
03
1-on-1 Coaching, Every Week
Other masterminds run a couple of in-person meetings a year. SPF is your coach with you every step — weekly group calls every Wednesday plus 1-on-1 Breakthrough Calls when you need them most.
04
Powered by Marketing
Marketing was the one skill that took Vince's gym from good to one of the best in the country — and he's spent the last decade obsessed with it. SPF gets the playbooks, the swipe files, and the campaigns that are working RIGHT NOW, tested across dozens of independent gyms.
05
We Know Small-Group Training
Over 90% of SPF gyms run semi-private / small-group personal training. Vince has used this model since 2007 — there are very few coaches with this kind of in-the-trenches experience. Our team helps members transition into it and make it massively profitable.
What you get
Inside The Membership
The full toolkit — weekly coaching, in-person meetings, 1-on-1 access, the Vault, the newsletter, the community, and a marketing agency in your corner.
Personalized Onboarding
We get you fully set up in the mastermind and start crafting your plan — assess where you are, define where you want to go, build the roadmap.
Weekly Lesson & Q&A with Vince
Every Wednesday at noon. Vince shares his latest thoughts on marketing, money, and business — then opens the floor for your questions. Recorded to the vault within 24 hours.
1-on-1 Breakthrough Calls
Hit a wall? Need to think through a hire, a price change, an expansion? Book a call with our team and we'll work through it with you. No limit on how many you can schedule.
Live Mastermind Meetings
Three times a year, in-person. A mix of presentations from Vince, SPF members, and celebrity guests, deep work on your biggest challenges, and time with peers who get it.
The Vault
A password-protected library of templates, swipe files, scripts, ads, and tools — everything you need to install in your gym this week.
Vince's Marketing Newsletter
A print newsletter, shipped to your door every 8 weeks — one game-changing marketing idea you can deploy that month, plus Vince's latest thinking on running a gym.
Private Facebook Community
By far the most active private gym-owner group in the fitness industry — members only, members helping members, and a torrent of ideas you can swipe.
Business Coach in Your Pocket
Voice-message access to our business coach, Joe, for any question that comes up between calls. Response inside one business day.
Real members. Real numbers.
What Happens When
You're In The Room
Dr. John Dougherty
Conquer Fitness · Frisco, TX
“I was struggling to make $4K a month. Now we're doing $60K a month — and I have more freedom than ever.”
Maria Gutierrez
Big Day Fitness · Norwell, MA
“We were $1M in personal credit-card debt. Two years later — debt free, cash in the bank, opening more locations. I've never been so excited.”
Matt Skeffington
Dynamic Strength & Conditioning · Nashua, NH
“I dreamed about selling my gym before 40. SPF helped me build the team and systems to do it. I sold at 34 — for $2.45 million.”
Dr. Ben Quist
Form & Fitness · Grafton, WI
“I was working 6am to 8pm, seven days a week, making $10K a month gross. Now I have a steady stream of leads and a team that handles the day-to-day so I can grow.”
Anthony D'Astice
Hustle Strength & Performance · Addison, IL
“Before SPF, I was a single trainer making $7-8K a month and burning out. Now we're doing $20K a month and I actually live the life I started this business for.”
George McGuire
Create Fitness · Kent, WA
“$8K a month to $27K a month in three months. The price spooked me for a second — and then the gym took off.”
Vince's promise
“We'll help your gym become easier to run, have more profit, and still give you the freedom you want — so you can love life as a gym owner.”
Most gym owners were never taught how to build a financially successful business that gives them freedom. SPF was designed to deliver that outcome — and to do it without sucking the joy out of the work you fell in love with in the first place.
— Vince Gabriele
Before you apply
SPF Mastermind — Questions, Answered
Do I have to be successful at marketing before I join?
No. Marketing is our jam — if you let us, we'll turn you into a great marketer. Most members come in with very little marketing experience and leave with a real, predictable system.
When is the right time to sign up?
Whenever you're ready to start making a lot more money — and to stop guessing your way through the gym business. Most members tell us they wish they'd joined sooner.
How do I join?
Acceptance is by application only. Book a call with us using the button on this page. Submitting an application is simply an expression of interest — it doesn't guarantee a spot, and it doesn't obligate you to anything.
I just opened my gym — is this the right group for me?
Maybe. The best thing to do is apply and have a call with us. There are members in SPF right now who joined doing about $8,000/month and were nervous about pulling the trigger — today they're among the most successful gym owners in the group, with multiple locations.
Am I too small of a gym to join a group like this?
Probably not. SPF has owners doing $8K/month all the way up to multi-location operators clearing $40K-$60K+ per month. The conversation calibrates to where you are. Apply and we'll be honest with you about whether right now is the right time.
Can I bring someone with me to the live events?
Yes. Many of our members bring a life or business partner, plus their key staff. The events are designed to be a force multiplier — bringing the right person makes the trip pay back faster.
Is this really application-only — what happens on the call?
Yes, application-only. The call is a real two-way conversation: you tell us where the gym is and where you want it to go, we tell you whether SPF is the right next move or whether something else would serve you better. If we're not the fit, we'll say so.
Acceptance is by application only
Ready To See If
SPF Is Right For You?
Drop your details below and our team will reach out about SPF — what it is, how it works, and whether it's the right next move for your gym. Requesting information is simply an expression of interest — no obligation either way.
Get More Information
Tell us where to send the details on the SPF Mastermind.