Money-making ideas for gym owners
The Blog
Marketing, sales, and leadership lessons from Vince Gabriele — the same plays the SPF community uses to build simple, profitable, fun gym businesses.
May 22, 2026 · 1 min read
Small Group Marketing with Keynote Speaker, Vince Gabriele | Fitness Business Association
Vince Gabriele was invited to speak to the Fitness Business Association , to share his expertise on how gym owners can learn 5 powerful strategies to attract more clients to their Small Group Personal Training sessions…
Read More →May 21, 2026 · 3 min read
Avoid Hiring Pain...What Uncle Vinnie's Hiring Nightmare Can Teach You
I fired the first person I ever hired to help me market my gym…before she even started. She was a talented young girl with great energy and had a skill set that I lacked. She was a whip on social media, knew how to take…
Read More →May 20, 2026 · 2 min read
Make A Beeline For Success By Skipping The Stupidest Gym Owner Mistakes
Back when I started training athletes I was looking for resources to help them get stronger and faster because I was disappointed in the results I was getting as a trainer. There was no strategy behind anything I was…
Read More →May 19, 2026 · 2 min read
How To Stop Your Gym Business From Running You
I recently did a full day of consulting with a gym in the SPF Mastermind. They flew in and admitted to feeling very nervous for the day. The nervousness most likely came from what I asked them to bring to the…
Read More →May 18, 2026 · 2 min read
Put Your Business And Life On Steroids...By Facing Discomfort
Yesterday, my son had a BJJ tournament He had a bye to the finals and his training partner won his match putting them against each other At our school, they don’t fight each other at tournaments if they both make it to…
Read More →May 17, 2026 · 2 min read
Perfect Your Trainer Onboarding And Strangers Will Do This To You, Too
I was working out at my gym yesterday there was a guy who strolled in to attend our next session. I could tell he was new--after 22 years I can tell when people are just getting started. I asked him how long he was…
Read More →May 16, 2026 · 2 min read
A Spartan Story Of Teamwork And Triumph
It’s weird how things go sometimes Next weekend is the SPF Mastermind meeting in Orlando. One of the speakers is Joe Desana, the founder of Spartan Race who has become a very big name and has been a guest on Rogan. A…
Read More →May 15, 2026 · 2 min read
Spanking Paddles, German Waitresses, And Getting What You Want From Your Business
I was bent over a table at a German restaurant in Chicago. A waitress with a wooden paddle was about take a running start and smack me in the butt as hard as she could. There were about 20 people standing around…
Read More →May 14, 2026 · 2 min read
Turn Your Fears Into Big Wins For Your Business
I took my kids skiing in Vermont this past weekend. They went once about 4 years ago and this was their first time since. We started on the bunny slope and green circles …all was going well. My daughter thought she was…
Read More →May 13, 2026 · 1 min read
Blow Up Your Sales And Make Serious Money By "Doing Terrible"
I’ve been doing this experiment lately. When someone asks me how I’m doing… I’ll say terrible. It’s funny, the look on people’s faces. I partly do it because it’s funny. But it’s also interesting to observe how many…
Read More →May 12, 2026 · 2 min read
Quit "Fixing Your Own Toilet" With Your Marketing
Question… What has 4 fingers and a thumb…that’s not a hand? A Glove! This was direct from my kids' Valentine's day riddle sheets from last night. It got me thinking of another question. What kind of glove helps gym…
Read More →May 11, 2026 · 1 min read
My Most Guarded Secret: The Digital Marketing Agency I Use
To Learn more about KISS Marketing, please visit the link below. www.kissmarketing.net ***Please note, there is a very long waiting list to get marketing services with KISS, they apologize in advance for the very long…
Read More →May 10, 2026 · 2 min read
Tailor Your Marketing Message And Stop Missing Out On Money!
I started with 53 gym owners in the 6 Week New Client Surge Program yesterday. After I got done yelling at them to mute their audio we started module 1… …all about the foundations of marketing which covered 2 very…
Read More →May 9, 2026 · 5 min read
I Consulted With One Gym Owner For A Full Day. Here Are The 4 Major Takeaways.
I was hired for a full day of business consulting by a tremendous gym owner a few months ago. He had 2 locations and wanted to spend a full day to help him get clarity on his vision for the future… …and to help create a…
Read More →May 8, 2026 · 1 min read
How To Activate The Hidden Money In Your Gym
To enroll in Vince's New Client Surge Marketing Masterclass at a 75% discount...Click the Link Below. 6weekclientacademy.com The Mountain of Money Gym Owners are sitting on… But are too drunk on new leads to see it To…
Read More →May 7, 2026 · 2 min read
My 3 "Most Stolen" Marketing Ideas
I’ve been running a gym for 13 years and have tried everything under the sun in terms of marketing ideas . I’ve also worked deeply with some of America’s top gym owners and helped them implement countless marketing…
Read More →May 6, 2026 · 1 min read
What "Yogging" Can Teach You About Getting New Clients
I’m not here to judge, but… I had a conversation with a neighbor recently who said something about a new workout routine he was doing (yogging). He was all into telling me about the new route he was taking for his…
Read More →May 5, 2026 · 1 min read
The 7 Ways to Make More Money At Your Gym
The 7 Ways to Make More Money At Your Gym: 1. Get more clients 2. Raise your prices 3. Get your current members to buy more training 4. Offer a higher priced option 5. Sell more stuff to your clients 6. Manage your…
Read More →May 4, 2026 · 1 min read
My 5 Go-To Lead Generation Strategies
To reserve your spot in Vince's Free Masterclass on How To Give Yourself a $10k/mo Raise...Even During A Recession...Click the Link Below. vincesmasterclass.com Vince covers the 5 lead generation strategies that he…
Read More →May 3, 2026 · 1 min read
Game Changing Idea To Get New Clients
To reserve your spot in Vince's Free Masterclass on How To Give Yourself a $10k/mo Raise...Even During A Recession...Click the Link Below. vincesmasterclass.com Vince gives you the game-changing tactic that you need to…
Read More →May 2, 2026 · 2 min read
Legendary Business Coach Passes The Torch
Hello Everyone, I have seen more change in the industry in the last three years than I have in my entire over-forty-year run. Major chains collapsed, over thirty percent of all gyms closed during the virus years, home…
Read More →May 1, 2026 · 1 min read
3 Action Steps To Raising Your Prices
To reserve your spot in Vince's Free Masterclass on How To Give Yourself a $10k/mo Raise...Even During A Recession...Click the Link Below. vincesmasterclass.com
Read More →April 30, 2026 · 1 min read
Make The Money You Deserve With Your Gym By Knowing Your Numbers
Profit has been on my mind a lot lately. There’s a saying that goes: “Revenue feeds the ego, Profit feeds the family” I’ve been an ego-driven gym owner in the past…I wanted that million-dollar gym and I got it. But it…
Read More →April 29, 2026 · 1 min read
Looks Like Tarzan...Plays Like Jane
There’s a saying that was used when I played college football called “Looks like Tarzan…plays like Jane.” What this meant was that there were guys that were completely jacked…had muscles coming out of their ears and…
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