Gym Consultant: What to Bring and What to Ask
Lessons from Vince Gabriele's books and articles
A gym consultant can help you work through a defined decision, such as a price increase, a staffing change, or a switch to small-group personal training. Describe the decision, what you have tried, and what would count as a good outcome before the conversation.
Define the work
A pricing project might call for an analysis of member rates, delivery costs, and which members would be affected. A staffing project might start with the current schedule and the responsibilities you need someone else to own.
Ask for a decision and a plan
Ask what information the consultant needs, what you will receive, and who will implement the changes. For a price increase, that could mean a pricing recommendation, a member communication plan, and a date to review cancellations and revenue.
Review the result
Save a baseline before changing anything. After the agreed review period, compare what happened with the original goal. Use the result to decide what to keep, adjust, or stop.
Read the Lessons in Detail
- Drive More Profit to Your Gym (With 3 Simple Expense Categories)
- Good or Bad?...Small Group Personal Training
Go Deeper With the Book
The 8 Profit Levers for Gym Owners covers the process in more detail. Request the free book on its download page.
For help applying these ideas to your gym, learn about the SPF Mastermind or book a strategy call.