Gym Marketing: Put a Plan Behind the Tactics
Lessons from Vince Gabriele's books and articles
Start with who you want to help, what you offer them and how many new members you need. Then choose the activities that support that plan. Vince’s marketing book separates the big-picture strategy from the tactics so you can connect your daily work to a business goal.
Make the message specific
Your ideal member shapes the message, the offer and the channels you use. The marketing book begins with the member avatar and marketing message before moving into an execution plan and scoreboard.
Build more than one source of leads
Referrals, local relationships, events, email, social content and paid advertising are different parts of the toolkit. Choose activities you can execute consistently and track what they produce.
Follow the lead through to membership
Getting an inquiry is only the beginning. Booking consultations, holding useful conversations and following up are separate steps. The sales book explains those steps, including trial memberships, pricing and member relationships.
Read the Lessons in Detail
- The 4 Parts of a Marketing Plan
- How to Turn Email Into Your Most Profitable Marketing Strategy
- 101 Ways to get New Clients without Facebook Ads
Go Deeper With the Book
The Ultimate Guide to Marketing Your Gym covers the process in more detail. Request the free book on its download page.
For help applying these ideas to your gym, learn about the SPF Mastermind or book a strategy call.