should you have a business plan?

February 19, 2026 · 2 min read

Since most of us never went to business school, a lot of what we do would be considered bootstrapping by other more “professional” folks.

Very few of us created business plans when we started...we just started…

Business plans are typically used when you are going to get funding.

You create a business plan to tell a bank or investor your ideas for how you will make this a successful business and therefore justify why you need their money.

Since most of us didn’t start this way...

We don’t have a business plan.

But this is a mistake...you should have one.

Not for the reason to go in front of your bank to get funding….but to give you a roadmap that’ll make your business a LOT stronger.

This business plan should be updated annually and I lead my mastermind members through a live workshop each year to crystallize their business plan.

Here are some things that should be included in your business plan

Vision: Where you want to be in 1,3 and 5 yearsPurpose: Why your business existsCore Values: How does your team behaveGoals: The short term measurable things that must be accomplished Marketing Strategy: Your plan to acquire the customers your needProduct Service: what do you sell and at what price?
This should be put into a document that you can see and review very regularly

In addition to creating or refining this business plan...we also spend a lot of time on what the gym owner needs to do personally to be able to achieve the success in their business.

This includes specific habits that need to be adopted, personal goals set including health, money and relationships.

If you’d like to join us either virtually or in-person at this business planning session you can get more information here.

Vince Gabriele 👍

Plus, whenever you’re ready here are 4 ways to work with me

1. Join my LIVE Annual Planning Session on December 17th.

Join me and the SPF Mastermind for a full day virtually to map out your entire personal and business goals for 2022.

Reply to this email with "Annual Planning" in the subject to get more information

2. Get 60 days of business coaching for $1

Join my private community of gym owners and get business coaching, marketing ideas and access to a massive vault of money making tools and resources.

Click here to join.

3. Work with Me 1-1 for 90 Days

Every quarter I take a small handful of gym owners that want private access to me and my team so they can enhance their effectiveness as a leader, marketer and entrepreneur.

Reply to this email with "Work with Vince" in the subject to get more information

4. Join My 6 Week New Client Surge Masterclass

If you want help installing a marketing system for your gym so you can add 10-20 new clients a month on autopilot...instead of wondering where your next client will come from...this is for you
Click here for more information.

should you have a business plan?

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