Using research is a powerful way to sell your program.
It also helps to clarify things that your members may still have confusion about.
This one is hot off the press as we used it for our Tuesday email last week.
Enjoy and feel free to swipe.
Vince
PLUS: Whenever you're ready... here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You'll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
http://www.vincegabriele.com/mentorship-application
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to megan@gabrielefitness.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you'd like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day... just send me and email, vince@gabrielefitness.com, and put "One-on-One" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!
__________________________________________
It's one of the most debated topics in fitness:
WHICH IS BETTER FOR WEIGHT LOSS: CARDIO or WEIGHT TRAINING?
If you GOOGLE this question, you will find "expert" opinions on both ends of the spectrum. I've never been a fan of listening to these so-called experts. I like to dig a little deeper and look at the science and find research to back it up.
Let me preface what I found by saying if you want to lose weight properly, it starts with smart nutrition. That needs to be the foundation, then you add in training.
As far as which type of training is better, researchers from Wake Forest University recently published a study with some interesting findings.
The research team studied a group of adults, looking to lose weight, over an 18 month period.
They split the group in 3 categories:
- Diet + Weight Training
- Diet + Cardio
- Diet Only
All 3 groups lost weight. Yet, both of the groups who added an exercise component lost significantly more weight.
So who won then? Cardio or Weights?
The weight training group lost more weight, but only by a slight margin.
BUT WAIT, they didn't stop there.
The researchers took it a step further (I thought Wake Forrest was only known for great basketball).
They examined what TYPE of weight was lost. They broke down how much of the weight loss was muscle vs. fat.
The group performing "cardio" exercise only, lost weight. A significant amount of that weight was LEAN MUSCLE MASS . Compared to the "weight training" group who lost a very small percentage of muscle mass, if any.
Why is that important?
"Loss of lean mass could have important consequences given the high risk of physical disability among the growing population of older adults".
In other words, if you are losing muscle as you age, it will have a profound effect on your QUALITY OF LIFE.
I can't argue that getting people to a "healthy weight" is important for overall health. BUT, if you value longevity and being active for a long, long time, there is no debate, you need to move some iron!
If you GOOGLE this question, you will find "expert" opinions on both ends of the spectrum. I've never been a fan of listening to these so-called experts. I like to dig a little deeper and look at the science and find research to back it up.
Let me preface what I found by saying if you want to lose weight properly, it starts with smart nutrition. That needs to be the foundation, then you add in training.
As far as which type of training is better, researchers from Wake Forest University recently published a study with some interesting findings.
The research team studied a group of adults, looking to lose weight, over an 18 month period.
They split the group in 3 categories:
- Diet + Weight Training
- Diet + Cardio
- Diet Only
All 3 groups lost weight. Yet, both of the groups who added an exercise component lost significantly more weight.
So who won then? Cardio or Weights?
The weight training group lost more weight, but only by a slight margin.
BUT WAIT, they didn't stop there.
The researchers took it a step further (I thought Wake Forrest was only known for great basketball).
They examined what TYPE of weight was lost. They broke down how much of the weight loss was muscle vs. fat.
The group performing "cardio" exercise only, lost weight. A significant amount of that weight was LEAN MUSCLE MASS . Compared to the "weight training" group who lost a very small percentage of muscle mass, if any.
Why is that important?
"Loss of lean mass could have important consequences given the high risk of physical disability among the growing population of older adults".
In other words, if you are losing muscle as you age, it will have a profound effect on your QUALITY OF LIFE.
I can't argue that getting people to a "healthy weight" is important for overall health. BUT, if you value longevity and being active for a long, long time, there is no debate, you need to move some iron!
-Vince
P.S.- If you have never lifted weights before or it's been a while or even worse, you've been injured doing it in the past, DON'T WORRY. Our coaches are some of the best in the industry. They will make sure you are using proper technique and progressing the right way. Here are a few ways to get started..
P.S.- If you have never lifted weights before or it's been a while or even worse, you've been injured doing it in the past, DON'T WORRY. Our coaches are some of the best in the industry. They will make sure you are using proper technique and progressing the right way. Here are a few ways to get started..